smart and effective hotel upselling
Smart and Effective Hotel Upselling Through Artificial Intelligence
One of the best ways for hoteliers to engage guests is to offer them products and services that they'll covet – and willingly pay for. That's why upsells are vitally important, especially now as operators try to recover lost revenue. But the question remains: How do you pursue them without taxing already-stretched staff and resources? Artificial intelligence, or more specifically, machine learning (ML) makes it possible. ML technology is critical to upselling because it takes the guesswork out of what to offer when to offer it, and how to price it.